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ix | |
| Preface |
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xiii | |
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Airline Service: The Evolution of Competition Since Deregulation |
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3 | (27) |
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Banking: An Industry in Transition |
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30 | (23) |
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Brewing: Games Firms Play |
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53 | (27) |
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Cigarettes: Old Firms Facing New Challenges |
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80 | (39) |
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Distilled Spirits: Spirited Competition or Regulated Monopoly? |
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119 | (39) |
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Health Insurance: Designing Products to Reduce Costs |
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158 | (23) |
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Motion Pictures: Competition, Distribution, and Efficiencies |
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181 | (24) |
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Soft Drinks: The Carbonated Soft Drink Industry in the United States |
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205 | (40) |
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The Sports Industry and Antitrust |
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245 | (24) |
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General Motors: Lost Dominance |
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269 | (24) |
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Microsoft: Who Is Microsoft Today? |
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293 | (28) |
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Schlitz: Why the Schlitz Hit the Fan |
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321 | (21) |
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TiVo: Product Versus Incumbent Advantage |
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342 | (13) |
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| About the Editors and Contributors |
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355 | (6) |
| Index |
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361 | |
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