Creating Corporate Reputations : Identity, Image, and Performance
ISBN: 9780199241637



Author Notes

Grahame Dowling, is professor of Marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. In 1997, Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations.





Made available by Baker & Taylor, Copyright 2006.